Oral history interview with M. Lamar Muse, 1974 November 5.

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Muse, Lamar, 1920-2007. Oral history interview with M. Lamar Muse, 1974 November 5.

Oral history interview with M. Lamar Muse, 1974 November 5.

http://www.worldcat.org/oclc/123763495

Interview with M. Lamar Muse concerning his experiences in the airline industry. It includes educational background, work history, and touches on his executive experiences with Trans-Texas Airways, American Airlines, Southern Airways, Central Airlines, and Universal Airlines. Majority of interview is about his presidency of Southwest Airlines. Discussion includes legal battles, growth and expansion, advertising, relations with Dallas and Fort Worth city governments, competition with other airlines, efficiency of Southwest Airlines, fare price wars, views on government regulations, subsidies, environmentalists, comments on Dallas-Fort Worth Airport, factors influencing the growth and success of Southwest Airlines, attitudes towards organized labor, the Texas economic climate and entrepreneurship.

103 leaves ; 29 cm.

University of North Texas Library, UNT